Maximizing the Value of Employee Benefits Through Clear Communication 

Employee benefits are one of the most significant investments a company makes, but all too often, they go underutilized simply because employees aren’t aware of what’s available to them or don’t fully understand the benefits offered. To bridge this gap, FinFit has developed a comprehensive resource, Empowering Employees Through Effective Communication: A Benefits Communications Best Practice Guide. This guide provides actionable insights and examples on how best to optimize communication strategies, ensuring that employees are well-informed and empowered to make the most of their benefits. 

When leaders actively promote benefits, they help cultivate a culture where employee wellbeing is prioritized. This, in turn, enhances morale, engagement, and retention. The guide also offers strategies for maintaining year-round communication that goes beyond the typical open enrollment period. By regularly integrating benefits information into existing communications channels and aligning it with key life events or national observances, organizations can keep benefits top-of-mind and encourage employees to take full advantage of the benefits that matter most to them. 

Learn from a real-world example with our employer partner, Quest Diagnostics, a leading healthcare organization. Recognizing the need for a comprehensive financial wellness solution for their nearly 50,000 employees, Quest Diagnostics partnered with FinFit to offer personalized guidance and support. Together, we developed a multi-channel, phased communication strategy tailored to meet employees’ diverse financial situations. This partnership showcases how a targeted approach to benefits communication can effectively meet employees where they are, driving high engagement and positive impact.